Everything Flows
Leaders... need to pick their way through a minefield of competing
realities and belief systems that echo each other. Belief is to the
twenty-first century what ideology was to the twentieth... public
affairs practioners need to be sensitive to the dilemmas of political
power as they manoeuvre their own organisations through rough
waters. Public affairs in this century is not so much about 'stepping
into the same water twice', it is about staying convincingly afloat in a
torrent of change.
From the Preface by Tom Spencer
